Challenge One

Challenge Course:

CHALLANGE ONE:

Welcome to the 5 Critical Skills Challenge!

We want to introduce you to our 7 figure earner & mentor Alan Cosens.
Alan is the reason we began understanding these 5 critical skills
after YEARS of frustration online.

1.

Go to PLS Masterminds Below and REGISTER FIRST.
You MUST be a Gold Member in PLS to Register or you
will get your account deleted. If you're not in PLS, you
can join here under your team leader.

REGISTER HERE

2.

Login To PLS Masterminds Next:
LOGIN HERE

3.

Watch the First Video on the PLS Masterminds
HOME page Next

EXAMPLE:
This video below is NOT live. You will need to register,
Login and watch it at PLS Masterminds to see it. Watch
the FULL Video as its packed with helpful information.

This will give you the BEST possible way to get off to a good start.

PLS Masterminds is packed with awesome training to help you. After
you watch the first video come back here but save the PLS Masterminds link
for when you want to explore it when you have extra time! We will also be going
back to PLS Masterminds later in the Challenge 1-4

4.

COME BACK HERE AFTER THE VIDEO - SO WE CAN HELP YOU!

Keep this Training URL in your records so you can come back here
when you're ready:

https://twentyseven27.swalbie.com

5.

After you come back from PLS Masterminds,
START with this video and continue down through
each of the steps below:

We're so excited you've joined us and taken this challenge! Honestly, it's people like you
who are the "doers" and "shakers" that make things happen.

To be open with you, training is important
but so are the right tools to create the success you need.

Without the right tools, a master carpenter cannot succeed in building
a beautiful table, no matter how great his knowledge.

This video promotes The Power Lead System
(our main program) because we can teach every skill from it
without you needing to buy seperate tools to succeed online such as an autoresponder,
seperate tracker, seperate capture page maker, and endless videos on
getting traffic and funnel building.

I want you to understand from the beginning that we have made this training to
help you and we are not officially representing the Power Lead System.*

This next short video will explain the differences between "LUCK" and "SKILL" online
and what you will need to learn to turn the corner.

Step 1.

Step one of your funnel: Catching someone's attention
through advertising and getting subscribers.

(Skill 2: Effective Capture Page Making)

Okay, to start understanding funnels, think of a funnel like a ladder
and each rung of the ladder is a position, place or thing they need to buy,
have or complete in order to get to the top.

Let's start the "first step of the
ladder" by sharing with you the capture page. This is the first advertisment that
has a headline "hook" that attempts to captures their interest. This is where they decide to opt in
or subscribe and find out more. Usually, this page has something worth a lot of
value to them so that they are willing to give up there name and email address to obtain it. So
this will be our focus on this challenge to get your first ad in motion.

Step 2.

How to choose a great affiliate product to build your list with.

(Skill 3: Effective List Building)

Let's start with finding a good affliliate offer. As you may be aware, over five years
I tried over forty different affliliate businesses and gave a lot of time to learn everything
I could about them. I didn't have much success with ANY of them (even the good ones) and
this is because I didn't understand the 5 Critical Skills. So we want you to start with a good
affiliate business but understand that this in itself will not be enough to give you success. It's
just a place to start.

The main ingredient for your online business is to have a strong,
main business that works and that you eventually get PAID from! It should be something
you are proud to show others!

It also should be a business that doesn’t gouge your new members
(who need to be treated carefully and respectfully – as you should be working toward helping them personally).
Along with this, if the business allows you to earn residual income – that will be very important for you down the line.

I would also choose a main business for its teach-ability and for it to help your new members
go from novice to master. You might want a business that is free to join initially (as to encourage signups and trust)
but does have a front end membership fee and does have a way of making a lot of money on the back end.

However, after picking a main business, realize that you are going to need more than one business
or offer for diversification. This is so that all your financial eggs are not in one basket.
In doing this be careful you don’t get sidetracked from your main goal!

Don’t lose your focus on learning the 5 Critical Skills. Why? Because if you learn these skills, you
can earn from almost any affiliate program.

Our Recommendation:

If you haven't already joined PLS, You can see your team leaders link in
the Downline Builder here:

OWNERS PAGE OR TEAM LEADERS LINK.

Don’t forget to find your team leaders name and click on it to go to their page!

IF YOU'RE ALREADY IN PLS, THEN JUST CONTINUE.

Step 3.

Setting up your PLS system so you can earn the highest returns. Watch the video
so you understand how powerful the Power Lead System really is:

Okay, now take a few minutes and set up your PLS system so you can earn the highest
returns from it after you get started advertising. Do understand that if you get a new member
and they upgrade under you but you're not upgraded yourself, the upgrade payout will go to whoever
is upgraded above you (your sponsor or higher). You definatly don't want to miss out on this!

Also understand that you can earn more from selling one high ticket item than from many small sales!

SETUP PLS:

To begin in PLS go first to my company admin dot com (mycompanyadmin.com).

Then you will see a video about PLS. I would encourage you to watch it. Then you will see an
ad come up about the higher upgrades in PLS. Again I would encourage you to watch it. One of the most
important things you can do is to join what is called "Lead Generation Academy". Consider
this next question:

Do you want to get the mentoring by the top leaders in PLS each week?

If you said "yes", then you need to join this. It will allow you to get training every week
from the TOP EARNERS in PLS and to ask your questions and get feedback as well as go through
the previous trainings whenever you want and learn everything each of the top leaders wants to teach you!

Make sense?

So if you don't see the ad about it at the start, then go here to watch the video and start. Of
course this step is optional but highly recommended.

When you're done, then either upgrade or press "No Thanks" and you can skip it for later.
This will bring you to the main home page of PLS. It will look similiar to this depending on what
area's you upgrade in:

Alright, so when you're done, come back and begin at Step 4. See you soon.

Step 4.

How to set up your domain with PLS. First of all PLS is different from most
other businesses because you will be branding yourself with your very own domain
instead of an "affiliate link" connected with the parent company. This will allow
you a lot of freedom from having to deal with problems caused and saved as "cookies" by
other affiliates - expecially by those who use their affiliate link incorrectly
and cause negative reprecussions.

So you definitely want to set up your domain as this will allow you to have unlimited
subdomains and sites to use for ads, for funnels and for whatever you wish. Do not
use the "loaner" site as this will create a lot of problems for you. For instance, if you use the
"loaner site", you will only get access to it for one month and any capture page or funnel
you set up, you will have to recreate and set up all over again once you actually set up
your domain. So it makes sense to just do the work once and not have to go and do it twice.

To start setting up your domain, just click the second button
on the left hand side of the Home Page.

Just follow the simple directions to set up the domain. It's very simple and
the site will be available even sooner than you imagine. Even though you may
have to wait after you set up your domain for everything to be completed for
your new domain, PLS will usually set you up so that you can still use the site
temporily until that happens. So just keep moving forward and you shouldn't
have to take a break from the Challenge because of this (unless you want to lol).

Step 5.

How to use a "pre-made affiliate capture page" video
(Skill 2: Effective Capture Page Making)

This is your "affiliate link" inside PLS. However as you know already,
you have gone a step above having an "affiliate" link. You now have your own domain and
this is better than any "affiliate link".

This link is found by going to the Green "Easy" button.
This page comes up first by default.

Often with other affiliate programs, your affiliate

link can be found under "Affiliate area", "Promotional" tab or something similiar. With
PLS it is found by going to the Easy Button.

After clicking the "Easy Button" watch the short video
how to set up your affiliate link. Then when clicking the Free Lead System Link
and entering your subdomain and the green "Create" button, you will find
your affiliate link in blue (see picture for example).

Once you find your "affiliate link", this is what you can use as a beginner to start
promoting and advertising. Don't forget to set up your Lead Lightning link, your Free Lead System link
and your Power Lead System link. This will give you three links to promote and advertise.

By the way, an "affiliate link" usually has a specific number at the end designated to
represent YOU. This is NOT the case however with PLS as with PLS you actually create your own special domain.
When you use this link or a typical affiliate link and someone clicks on it, they will sign up under
you and you will earn from them if they upgrade. In PLS, when they click on your domain or subdomain link they will
be able to join under you. For example, when you (or they) click on the
Free Lead System (FLS) link, it gives your affiliate ad capture page that looks like this:

Now watch this video below to give you clarification on the strategy we're using.
(This video can also be seen inside the PLS Training area).

Just so you're starting on the right foot before you watch this video,
there are three parts to PLS. Here is a very brief summery:

The first enrty point of PLS is called "The Free Lead System" or
FLS. This basically allows you to get free leads (however you pass up 50%
of them to your sponsor who is upgraded in the next level up.*

The next level is Lead Lightning and you get 100% of your own leads
and earn 50% of leads from anyone who joins and gets leads "under you".
You also earn $6 from everyone who buys Lead Lighning from your
affiliate link and pays the one time fee of $7 for Lead Lightning.*

The next level up is the Power Lead System or PLS. This is the level you
are on now and have access to all the tools PLS offers as well. If you're paying $30 a
month, then you are considered a "customer" and again can use ALL the tools PLS offers
(and these are a lot more than Lead Lightning by itself). You are limited
a little bit however and can earn $6 from Lead Lightning sales only (even though
you're at a higher level then Lead Lightning). You are also able to go through this training
and learn from most everything we're teaching you here but you
will have more advantages as a gold member
and even more as a Lead Generation Academy upgrade.

If you are paying $20 more each month (about $53 each month)
then you're a gold member then you earn $20 per person who joins under your affiliate
link*. You also earn 50% overrides from your team sales. In addition you will earn
from high ticket items if you upgrade in the one time only payments.

In addition you will also be able to potentially earn $90 monthly
residuals if you're upgraded in Lead Generation Academy.

The video below talks mostly about the FLS system and Lead Lightning but
is the basic strategy to get new people in the third level (PLS) also. It's really
an awesome video, so don't skip it! You'll be glad you saw it!

*See PLS compensation plan for specific details.

Now, let's move on to Step 6:

Step 6.

Which link should I start advertising (FLS, LL or PLS)?
Good question!

Let me explain something real quick. Everybody wants something free. Everybody.
Why? Because they don't know if they can trust you. So giving them something free
allows them to test you out and see if they like what you're offering.

Well, the Free Lead System (FLS) is...what? Yes, exactly...FREE.

So that's a good place to start. But let me share a couple more things.
Lead Lightning is a small enough price with enough value that many will take the risk to try it out ($7).
And PLS has a free 7 day period, so this is also an element of free.

Some more points to consider:
the Free Lead System ad page will potentially lead to a Lead Lightning Sale and if
a sale is made in LL then this can lead to a PLS sale ($30 PLS customer).

The Lead Lightning ad page will lead more quickly to a Lead Lightning Sale
and potentially a PLS sale.

The PLS ad page will lead faster to a higher PLS sale and potentially the upgrades to
the Lead Generation Academy and the one time high ticket items sales too.

So which one is the right one to use?

Honestly, this is debatable. I would suggest testing them out and seeing your results.

But HERE is the MOST IMPORTANT KEY:

Honestly it doesn't matter what page you use
AS LONG AS YOU GET SUBSCRIBERS!

Did I say "as long as you get sales" or did I say
"as long as you get subscribers"?

Hmmm...

There is a difference. Here's a quote I often
share from my mentor Alan:

"The marketing DOESN'T BEGIN UNTIL you get them on your list."

That can also be interrpreted to mean "sales don't begin until AFTER
they are on your list."

Understand where I'm going with this?

So, here's the bottom line: Get them on your list. Use whatever
ad page you want but get them on your list (Of course I'm not
recommending using something deceptive to get what you want).

What I am saying is that it doesn't matter if you use the FLS page
or the LL page or the PLS ad page. And in Challenge 3 through 4,
we will be talking about using the capture page maker in PLS to make
easy ad pages that you can also use. And this is the point. To create a
page that will bring in subscribers. Because this is the key: to get them
on your list (Critical Skill #3), so you can communicate with them
and create trust and then potentially a sale.

WHY?

Because not very many people
will just jump and buy on your sales page after they put their name
and email address on the opt in page. Did you catch that?

So what do we want? Yes, right...we want Subscribers.

Ok let's move on...

Step 7.

Video on choosing a good autoresponder
(Skill 3: Effective List Building)

Okay, so the links to find out more about various autoresponders are down below.
But if you're in PLS you can skip this.

We obviously showed you this video so you would understand why we suggest
using the Power Lead System as your main autoresponder and so that
you will understand how important building your list is.

But if you're curious, you may see the the other
autoresponders by clicking below.
You can go to see the autoresponders here.

Step 8.

How to know if your advertising is effective.
(Skill 1: Effective Advertising)

Now we will teach you how to begin to track you affiliate links so
you will know how many "hits" your getting each day, week or month.
This will help you to know the basics of how effective your advertising is.

You can start to learn this by watching this video:

Step 9.

How to get your advertising strategy started
(Skill 1: Effective Advertising)

Begin Your Advertising Journey

"On the Right Foot"

Step 10.
How to join and begin advertising video.
(Skill 1: Effective Advertising)

Here is additional information about joining your first Safelist advertising site.
You can see it here.

Get TONS of Free Promo Codes,
Traffic & Unlimited
Free Leads at the Traffic Club!

CLICK HERE.

Password: AE67

Let's Sum Everything Up!

I'm not sure if you noticed that Critical Skill #2
(Effective Capture page making) is actually about building your OWN ad pages?

Are you curious why we didn't learn how to do that in this Challenge?

What we did is to set you up with the "done for you" pages in PLS. We want you
to be able to "walk" first before you begin running" if you catch my drift.

In Challenge Two we will start to teach you how to create your own basic ad pages
to have a bigger "splash" in your quest to get subscribers and build your list
(and this will set you on the right track to connecting with your list
and creating sales). So let's go over the skills real quick in a practical
way just to help you solidify them in your mind:

Critical Skill #1: Effective Advertising.
So you should now have started advertising one or more
of your links.

Critical Skill #2: Effective Capture Page Making.
In this Challenge we have focused on helping you find
the pages PLS has already pre-made for you and understanding how to
promote them.

Critical Skill #3: Effective List Building.
By promoting and advetising
the links you have created in PLS, you will start to build your list.
We encourage you to get 1000 hits to start noticing results. We will talk more
about this in Challenge 2-4.

Critical Skill #4: Effective Communication with your List.
We will talk more about this below and also in Challenge 2-4

Critical Skill #5: Effective Funnel Building.
Your funnel starts with advertising your PLS link. When you
get a subscriber, this is there first step up your
"value ladder" or into your "funnel" so to speak.

If they agree to the 7 day free trial and join you
on the "Welcome page" or "Sales page" after subscribing,
then they have taken the second "step". Make sense?

However, many people wait
to read your emails before they are ready to join you.

I know, I know! You've been expecting sales right away just from the ad itself
or the welcome / sales page. Right? Well, this is NOT how most people
will join you!

In fact, many will want to email you first and get to know you a little
before they're ready to take the jump to join you (with the 7 day free trial).

This has all been automated for you as much as is humanly possible
in PLS. I just described three different ways to encourage your prospects
to go up to "step 2" in your value ladder (your funnel):

1) By subscribing (step one) and going to your "Welcome page" and joining you or
2) By then clicking your link in your emails and joining you or
3) By then connecting with you personally
(inspired from your personal or automated
email/s to them) and joining you from there.

This the reason why the more effort you put into
making your emails personal, the better!

(People feel that you care and are personally involved and this
will give them more of a chance to trust you.
And sales is COMPLETELY based on TRUST.)

But please realize that there is no way to automate you
personally emailing your subcribers and trying to create that connection
with them. This is Critical Skill #4 (effective communication).

This CAN be automated in some form in Challenge Two by
having autoresponder messages that encourage them to email you back. And you can
get these messages pre-made for you in PLS using our share codes (which we
will share with you) But even then ONLY you can actually email them back
and try to create that "spark" between you and them.

Have you ever noticed that if you took the spark plug OUT of your car engine (that even
if you had filled up your gas tank, had the best tires and the most powerful engine)
that you still will not be able to go ANYWHERE (LOL)!

That's because the spark plug creates the spark that ignites the gasoline (which then
causes an explosion) and makes the pistons start moving and makes the engine work.

That's what "effective communication" is all about. That is the "spark".
Do you understand?

If yes, great! But if not, don't worry.
We'll go over all this again in each Challenge.

________________________

WANT HELP? We have a "Done For You" System
That Will Help You Get On The FAST TRACK of Success!
Click the Blue Button Below for Details:

FOR MAKING IT
THROUGH THE FIRST CHALLENGE!

So now you have set up your domain link and have learned how to track your link
and advertise it. So make sure you actually start advertising your link before you
continue. In Challenge Two you will learn how to "walk past everyone else"
and begin the process that professionals use to wipe out their competition!

But first...

Email us the answers to these questions to us if
you want our help and feedback!

By submitting these answers, you also qualify for training AWARDS. Ask us
for more details.

1. Did you set up your domain?

2. Do you understand the difference between FLS, LL and PLS?
Do you have any questions?

3. Do you know which link to start advertising and why?

4. Do you understand the different autoresponders out there and
why PLS is a good one to use? Do you know what single opt in means
for you?

5. Do you understand the basics of tracking your links? Any questions?

6. Did you join and submit your first ad in AEMailer? Did you join any
other ad sites and send any ads?

7. Explain the 5 Critical Skills the best you can.

8. Any other questions or thoughts?

Email us at:

EliAlbie67@gmail.com

Continue to
CHALLANGE TWO: